MENRAD was awarded the title “Outstanding” as the industry winner for eyewear

Highest reputation in the industry:

MENRAD receives distinction from FOCUS Money

MENRAD the vision was awarded the title “Outstanding” as the industry winner for eyewear and hearing aids. This seal is given by the business magazine FOCUS Money together with DEUTSCHLAND TEST. It examines which companies have the best reputation and which brands enjoy the highest prestige.

A study conducted in cooperation with the IMWF (Institute for Management and Economic Research) explored the 5,000 largest and best-known companies in Germany. There were five central criteria for the evaluation: employer performance, economic performance, management performance, product and service performance and sustainability performance. All five dimensions jointly influence the external impact of a company.

A comprehensive survey of 350 million online sources such as websites, social media channels, news sites, forums and press releases was conducted to obtain meaningful and high-quality results. Artificial intelligence was used to evaluate and interpret the responses. A sector-specific ranking was created for each. With 100 points, the winner is considered the benchmark for all other companies within its industry.

In the ” Eyewear and hearing aids ” category, only two companies scored more than 67 points, earning the FOCUS Money award. MENRAD achieved the best result and finished as the industry winner with 100 points and considerably ahead of the runner-up with 82.5 points.

The managing brothers Hermann and Eberhard Müller-Menrad explain the significance of this seal for the family business: “We are very pleased about this acknowledgement and feel confirmed in our high-quality standards. In our daily work we always focus on customer satisfaction. This makes it even more important for us to know how our company is perceived by our customers and that our detail-oriented and innovative products and reliable services are valued in this way.”

Menrad background information:

MENRAD the vision was founded in 1896 and is family owned in the fourth generation. Headquartered in Germany and managed by the brothers Hermann and Eberhard Müller-Menrad, the company today has more than 800 employees in 10 countries worldwide and sells in over 100 countries. This makes it one of the leading companies in the eyewear industry. With its own brands MENRAD and Blueberry as well as the licensed brands Davidoff, Jaguar, Joop! and Morgan de toi, Menrad sells on all continents in the upmarket market segment from the world-renowned brand portfolio.

Ferdinand Menrad GmbH + Co. Design und Werbung KG