MENRAD EYEWEAR COLLECTION Fall/Winter 2019

 

The family business MENRAD the vision has been impressing with design,quality and comfort since 1896.Popular collections for strong character brands suchas BOGNER, JAGUAR, JOOP!, DAVIDOFF and MORGAN are complemented by the collection developed under its own brand MENRAD.

Above all MENRAD addresses spectacle wearers for whom uncomplicated wearability and a particularly affordable price range are more important than the prominent label of a fashion brand. MENRAD also sets high quality standards for easily accessible and consumer-friendly corrective models and strives for perfect comfort for its customers.Thus they offer an optimum price-performance ratio.

The multi-facetted new collection includes 12 models. From the highest quality finish to commercial modernity and surprising trend elements, the spectacle frames focus on different priorities and therefore meet every need.

The frames of the premium line convince through and through with the best materials and impeccable quality. The delicate designs of the combination models are enhanced by the very fine hangers. The fine finish makes them

 

lighter and more comfortable to wear. Unusual colours such as pink and yellow tones as well aspatternsandmarblingaccentuatetheframesandemphasisethegoodstyleofthewearers.

The trend line is directed at fashionable and self-confident spectacle wearers. This part of thecollectionfeaturestrendymetalframesand gives them exciting accents. Distinctive upper templesstagemodernlensshapeslikethepilot inacoolway.Metallictonesarecomplemented

bysurprisinglypowerfulcoloursandmodernpatterns.Urban,discreetnuancescombinedwith strong accents result in a successful mix for a fresh look suitable for everydayuse.

The Core segment offers a selection of both acetate and metal frames. These frames are modern, simple and flattering. The disc language sets new impulses with forms such as the slightly hinted Cateye and provides a harmonious and casual overall impression. Fine decorations such as vertical rivet patterns and flowing transitions to the end of the temple createahigh-qualitylook.MENRAD’ssignaturecanbefoundintheformofafinelyembedded metal logo in the end of the hanger and is discreetly concealed. The metal combinations are particularly flexible and comfortable to wear thanks to their lightweight design. The latest colours and popular marbling also leave no room for boredom in the simpler models and set subtle highlights here aswell.

 

Background information

MENRAD the vision was founded in 1896 and is family owned in the fourth generation. Headquartered in Germany and managed by the brothers Hermann and Eberhard Müller-Menrad, the company today has more than 800 employees in 10 countries worldwide and sells in over 100 countries. This makes it one of the leading companies in the eyewear industry. MENRAD has been operating its own frame production facility in Jieyang, China, for 20 years. With its own brands MENRAD and Blueberry as well as the licensed brands Davidoff, Jaguar, Joop! and Morgan de toi, Menrad sells on all continents in the upmarket market segment from the world-renowned brand portfolio.

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