Spring/Summer 2020 

Munich, February 2020 

The traditional brand JAGUAR enjoys a first-class reputation not only among car enthusiasts. It lives passion and the highest quality standards and has been fascinating for almost 100 years with its combination of performance, beauty and innovation. A dynamic charisma, strong emotions and elegant forms are just as typical of JAGUAR as exciting technical details and pioneering concepts. 

Not only the sporty JAGUAR cars set new standards. The eyewear also stands out with its unmistakable JAGUAR handwriting. The collection captivates by numerous parallels to the cars – in colour, form, design, material and also technology. This authentic JAGUAR feeling makes the men’s collection one of the most successful on the market. The different segments of the collection represent the facets of the brand and focus on different characteristics of JAGUAR. The 16 new models in a wide range of sizes fully meet a wide variety of needs. 

JAGUAR Classic stands for real elegance and refinement. The models are characterized by minimalism and noble design details. The disc language is uncomplicated and easily accessible. Genuine vintage elements inspired by 1980s JAGUAR eyewear combine with increasingly modern forms. This look is supported by simple eye rims. Clean metal decors leave no room for boredom. Thus the characteristic shape of the headlights is incorporated into the temple. The branding is restrained, a fine lettering on the upper side of the temple gives the models discreet accents. The sophisticated wearer with a sporty, noble style will also be impressed by a high-quality finish and the best workmanship. Glamorous highlights are set by frames with a decorative titanium plate on the temple, reminiscent of car handles. 

JAGUAR Ultimate follows the minimalist design concept at the highest level. The models are made of titanium, have 23 carat gold-plated elements and a detailed finish. The integrated spring hinge and fine titanium decors contribute to the exclusive style of the models. The double bridge of the frames was taken over from the JAGUAR Eyewear of the 80s and retells the theme in a contemporary way. The honeycomb structure of the car seats is worked into these bridges. The vehicle design also flows into other details. The luxurious eyewear with impressive effect is therefore 100% a real JAGUAR product. 

The performance-oriented side of JAGUAR is expressed in the models of the Performance line. The focus is on ultimate wearing comfort, the glasses impress with their pleasant lightness. The dimensions are as delicate and slim as possible. Combination models get a finer and more interesting look through a metal bridge. The lowest weight is achieved by using innovative materials and technology. ULTEM is one of the lightest and highest quality plastics used. The rivets in these models are not only used as a trendy retro decor. Just as the JAGUAR classic cars have a metal rivet, the glasses are also riveted. This allows the thickness of the cheek piece to be reduced and comfort to be optimised. The modern effect of the models is enhanced by the retro-inspired lens language with flattened lenses and round shapes. All Performance frames are enhanced by a resin-coated JAGUAR Growler in the temple ends. The colour world also consistently establishes a connection to JAGUAR. It is inspired by the history of racing cars. These muted accents are discreetly accentuated on the inside of the models. 

JAGUAR Spirit primarily embodies the dynamics and passion of the cult brand. The eyewear expresses the fusion of technology and joy. The models are designed in an exciting combination of trendy style and bright colours. The strong colours are taken from the cars. For example, the Spirit line models are available in Racing Red and Velocity Blue. For refined colour effects, different transparent layers are layered on top of each other. The dynamics are also imparted by curved shapes in the glass and temple decoration. Thus the implementation of the JAGUAR logo is reminiscent of lines of the interior design of the vehicle. The diamond-cut pattern of the temples is inspired by the structure of the radiator grille. 

Background information: 

Founded in 1922 by William Lyons and Williams Walmsley, the brand Jaguar continues to embody classic English elegance and sporty luxury also in the 21st century. With five model ranges, it covers a wide spectrum from 322 km/h sports cars to dynamic sedans with CO2 emissions of 99 g/km. But it’s not just about figures and data. It’s more about feelings. Moments that touch us, that take our breath away and leave us speechless. It is precisely for these moments that we live. For this reason, JAGUAR designers and engineers have developed the perfect combination of impressive performance and breathtaking 

design. A Jaguar appeals to all the senses. Performance that can not only be measured, but also felt – “The Art of Performance”. 


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rujan 10, 2019

Jaguar PR