JOOP! EYEWEAR COLLECTION – Spring/Summer 2020 

PRESS RELASE 

 JOOP! EYEWEAR COLLECTION – Spring/Summer 2020 

The creations of JOOP! enjoy a high degree of recognition and good reputation in the premium segment thanks to their expressiveness and authenticity. JOOP! combines trend consciousness and a touch of extravagance with wearability. 

The eyewear models from JOOP! convince with versatility. The fascinating collection above all presents high-quality models that put spectacle wearers in the spotlight. All models are enhanced with inventive elements. Whether the modern gentleman, the fashion-conscious woman or those who love simple elegance and are looking for that certain something – the spectrum of new frames serves a wide audience. 

In 17 new models, creative sensitivity is combined with the highest quality standards, innovative sense of trend with suitability for everyday use. Various segments reflect the versatility of the emotion-rich style. Key pieces with a strong expressiveness consistently line up alongside models with a more subtle twist and fashionable accents. 

A dominant trend theme of the collection is the mono-bridge set at the top, which creates an expressive look. But also as a double bridge in transparent crystal, metal or combination settings, it does not lose its extraordinary effect. The disc language underlines this, as the timeless pilot disc becomes more trendy with a deeper and drop-shaped variation. The frames are completed by fine temples and valuable materials. 

The metal models of the new collection also impress with expressive designs and uncomplicated wearability. Surprising metal decors meet the fashionable demands of the frames. With round and larger discs, the wearer makes a self-confident statement. The narrow eye rims are emphasized with colour accents. The exclusive temples show their quality in their decorations as well as in the high-quality finishes to the sleeves. 

 

The plastic and combination models transmit relaxed lightness and a summer feeling. This is primarily due to the colour concept of the frames. It is harmonious, trendy and fits into the brand world of JOOP! Gold and metal tones are used as well as transparent acetate nuances. High-quality layering effects further enhance the models. Noble matt-gloss effects on the temples have an interesting effect. Various flattering and effective disc shapes offer a broad portfolio for every taste. The models do not serve as fashionable experiments but are all reliable and offer optimal wearing comfort. 

 

JOOP! makes its customers shine but keeps itself unobtrusive. A simple lettering is attached to the hanger as branding. On other models, the logo is also discreetly located on top of the hinges. 

Background information 

JOOP! is the successful lifestyle brand with German roots and international recognition. The product portfolio includes menswear and womenswear in the premium segment and is aimed at self-confident and style-conscious men and women with a high affinity for fashion and design. The JOOP! and JOOP! JEANS collections impress with innovative design and high quality materials and workmanship. JOOP! stands for self-evident sexiness, celebrates status and self-confidence. Bags and shoes, jewellery, watches and glasses, body, beach and leg wear as well as a Living Collection complete the range

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