MENRAD EYEWEAR COLLECTION
Munich, February 2020
With over 120 years of company history, the family business MENRAD the vision has a wide range of experience and stands for established design and high quality in every detail. These attributes are impressively displayed in the popular collections of brands with strong characters such as Bogner, Jaguar, JOOP!, Davidoff and Morgan. The eyewear collection produced under the own brand MENRAD ideally complements the portfolio.
The collection convinces with best comfort, good construction and a modern design. With solid and consumer-friendly models in an affordable price range, it is aimed at spectacle wearers who do not want to wear a fashion brand but still expect reliable and modern glasses. The MENRAD signature has been deliberately incorporated into the end of the temple in a subtle way. The new collection includes 14 models from different segments for every taste.
The models of the Premium Line are characterized by best materials and a fine look. Metal frames appear particularly light due to the filigree temple design. Combination models also impress with lightness and high wearing comfort. Transparency effects, which are used in combination with classic colours such as Havana or grey, also contribute to this. Fine décors and vintage elements such as horizontal decorative rivets enhance the designs and ensure a
high-quality finish. An expressive top line with a narrow metal arch over the acetate rims, variations of the disc shapes and acetate-decorated centre bars set striking accents.
The trend models implement the most up-to-date elements in an uncomplicated and accessible way. The slim metal frames are expressed in contemporary colour worlds with slight accents and ultra-thin eye rims underlined with colour. The lenses are predominantly round and emphasize the modern look. High-quality décor sleeves and trendy details refine the designs. While the women’s and unisex models feature a single bridge, the frames for men have a fashionable double bridge. This is how the trend models serve self-confident spectacle wearers with casual style.
The versatile range is completed by the Modern Core line. This meets the demand for commercial and simple modernity. Both acetate and metal frames are part of this segment. In the designs, the trendy retro influence is reflected in the noble rivet decors, among other things. The lens shapes are also vintage-inspired. Interesting colour accents and varied surface brushing highlight the models.
MENRAD the vision was founded in 1896 and is family owned in the fourth generation. Headquartered in Germany and managed by the brothers Hermann and Eberhard Müller-Menrad, the company today has more than 800 employees in 10 countries worldwide and sells in over 100 countries. This makes it one of the leading companies in the eyewear industry. MENRAD has been operating its own frame production facility in Jieyang, China, for 20 years. With its own brands MENRAD and Blueberry as well as the licensed brands Davidoff, Jaguar, Joop! and Morgan de toi, Menrad sells on all continents in the upmarket market segment from the world-renowned brand portfolio.